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01527 834 612


Marketing Manager - Warwickshire

Excellent Basic + Benefits - Electronics - Office & Commercial
Ref: 1191 Date Posted: Monday 17 Feb 2020
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We are currently recruiting for a Customer Segment Marketing Manager to join a highly successful and continually growing business with a global workforce.  Their products and solutions provide safety and efficiency across multiple industry sectors including industrial, construction, railway and energy.

Following an internal promotion and restructure within their marketing team, they are recruiting for a talented Customer Segment Marketing Manager to join their team and support their ambitious growth plans.

As Customer Segment Marketing Manager, your principle accountabilities & responsibilities will include:

  • Deliver robust and insightful market sizing and market mapping and identification of specific channels with a specific focus on supporting the business development team.
  • Define and deliver route to market / go to market product portfolio.
  • Build and deliver customer value proposition for key strategic customer type.
  • Creation of contact strategy for communicating with existing and future new business segments.
  • Build creative and relevant content for sales pitches.
  • Build and execution of market segmentation plans.
  • Production of segment and channel specific marketing collateral.
  • Own and develop CRM data for target segments.


To be successful in the position of Customer Segment Marketing Manager, you must be able to demonstrate:

  • Deep and demonstrable experience in providing customer segmentation data and analysis in a business to business environment.
  • Experience of customer and marketing segment management, ideally with a previous B2B target audience of Automotive, Food & Beverage and Rail.
  • The ability to segment effectively the customer database through current CRM system.
  • Ideally degree educated in a marketing related discipline.
  • Strong analytical skills.
  • A creative flair and an eye for an opportunity.
  • A passion for your product.
  • Excellent IT and CRM skills.
  • A desire to be part of a growing, dynamic and successful business.
  • Excellent customer and interpersonal skills.
  • Can-do attitude.
  • Must be a MARKETEER!


This position is based in Warwickshire and commutable from Daventry, Northampton, Rugby, Coventry, Southam, Lutterworth.


If you are seeking a new career opportunity as a Customer Segment Marketing Manager, and believe you meet the above requirements, please apply immediately.