Events Marketing Manager

16 May 20222022-05-16
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Events Marketing Manager


£39,000 plus private medical and quarterly bonuses after probation.

Recruit 12 has an exciting opportunity for an Events Marketing Manager to be reporting to the Head of Marketing and be involved in planning, promoting and hosting marketing-led business events ensuring the target audience is reached, engaged and enjoyed – including conferences, seminars, roundtable discussions, CPDs, thought-leader interviews and webinars along with external events and trade shows. You will manage the whole process from the planning stage, right through to running the event and carrying out the post-event evaluation.

Your responsibilities as a Events Marketing Manager will include:

  • Work closely with the Head of Marketing to liaise with the wider business to identify the needs, topics and trends of each market and building online and in- person event themes and content which resonates with each specific market
  • Produce detailed proposals for events, including timelines, venues, suppliers, legal obligations, staffing and budgets
  • Ensures world-class, brand enhancing, marketing communication plan and programmes are developed that increase our event delegate number and enrich their relationship with us
  • Research venues, suppliers and contractors, negotiate prices and hire, manage and coordinate suppliers and all event logistics
  • Build appropriate lists from purchased data sources, research and subscribers.
  • Preparing high-quality event marketing materials, including writing copy for online and offline materials to promote our events
  • Manage the Event Resibuild Wix Website, create the event landing pages and other content, including SEO and CRO
  • Allocate and follow up the event related tasks with the Marketing Team and Agencies to produce digital and email marketing campaigns
  • Sending of follow up wave campaigns based on activity following initial waves
  • Measuring and reporting on success of campaigns to ascertain what worked well and what can be improved for the next.
  • Supervise external Marketing resources in the creation/supply of content and working with agencies to create, print and distribute event marcoms collateral
  • Work within and keep up to date with all industry best practice and adhere to all legal and ethical guidelines as required
  • Make sure that insurance, legal, health and safety obligations are audited beforehand and followed at the event
  • Creates clear KPI’s to drive attendance, engagement and enjoyment of all events alongside the generation of relevant leads and meaningful interactions post-event
  • Manage all pre-event planning, organising guest speakers and delegate packs
  • Create and manage the event enquiries as well as registration links on Spotler
  • Create and send all the confirmation and reminder emails
  • Coordinate suppliers, handle client queries and troubleshoot on the day of the event to ensure that all runs smoothly and to budget
  • Overseas event branding ensuring it is in line with the parent brand
  • Oversee the dismantling and removal of the event and clear the venue efficiently
  • Produce post-event evaluation to inform future events
  • Create CPD certificates once completed and add attendees to CRM, collate all feedback and scores
  • Research opportunities for new clients and events
  • Research, schedule and record thought-leader interviews, writing the interview questions and working with supplier to edit videos

To be a successful candidate as an Events Marketing Manager you will need:

  • Proven track record in in-person and virtual events marketing, campaign management and digital strategies
  • Experience with Wix, Spotler, CRM and Email Marketing Software preferred
  • Exceptional communication skills: able to develop and maintain excellent personal relationships with team members, peers, senior management, and external stakeholders
  • Developing and executing on marketing strategy and tactics – someone who can put forward innovative ideas and see them through.
  • A problem solver – curious in nature, able to review existing challenges and generate fresh solutions.
  • Good at organising, coordinating, researching, and planning
  • Competent with digital marketing
  • Strong writing and numerical skills
  • IT skills / Microsoft Office skills (Word, Excel, Power Point)
  • Commercially astute finisher with a creative visual flair and analytical mind.
  • High attention to detail, and able to spot trends and glean insights from raw data
  • Good understanding of online and in-person audience behavior, needs and changing trends
  • Loves detail, research, and planning. Works conscientiously on projects without supervision. Likes some variety and a reasonable amount of activity or pace
  • Generally positive and industrious while not impetuous
  • Has own standards, is self-controlled while adaptable, sincere, and unselfish
  • Value co-operation and shared effort. Accepting of others leadership while wants to take responsibility for their projects
  • Tactful and trusting and relates to others with some care and compassion
  • Enjoys a challenge, very focused on objectives and proud of accomplishments
  • Derives satisfaction from completing jobs, even detailed and repetitive ones
  • Strongly intuitive and perceptive. Constructively critical with balanced view of ‘pros and cons

Recruit12 is a recruitment specialist working within the Automotive, Aerospace, and World Class manufacturing sectors.

Important: Please note Recruit12 is only able to place into employment candidates that have a valid EU passport, a European Economic Area (EEA) passport or a valid UK visa.